Friday, October 12, 2012

Facts Behind The Perfume Industry

Why do perfumes from the FM Group can be so inexpensive? How are we able to do it?

    • Are they fake?
    • Are they an illegal copy of the designer brand?
    • Is the quality inferior?

The answer to all the questions above is simply NO!

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Do you know the origin of the perfumes from the designer brands such as Chanel, Dior, Gucci and the celebrities such as Beyonce, Paris Hilton and Jennifer Lopez?

Take a look at their professions: the designer houses are tailors and the celebrities are singers, sports stars, models, actresses, etc. They are not perfume specialists.

However, the public still pays exorbitant prices for perfumes or anything else with their names on it.

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The origin of the actual perfumes is in Munich, Germany, where the factory of DROM Fragrances is located. With a market share of over 80% they are the largest perfume developers and producers in the world.

DROM Fragrances designs and produces the perfumes which you can find under the names of designer brands. They develop about 100 different fragrances each day!

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How does this work? Let’s take an example:

Chanel is planning to present a new fragrance on the market. They go to DROM and take a look at the new fragrances that have just been produced. They sample a few and decide that the perfume in Vat Number 2079 will be their new fragrance.

They then order 100,000 litres of the fragrance essence from DROM Fragrances. The essence is then delivered to Chanel where they add water and alcohol. Finally, they decide to name their new fragrance Coco Mademoiselle.

Actually sourcing the perfume from DROM is the least expensive part. It is the design of the new bottle and packaging as well as advertising and glossy magazines, and of course engaging a beautiful model or actress on TV to endorse it that spent enormous amount money.

All the money spent is recuperated by adding costs to each bottle of perfume they sell.

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FM, too, visits DROM Fragrances and purchases the fragrance essence from Vat Number 2079. The question now is, is this even legal?

The answer is simply YES!

DROM Fragrances owns the fragrance as they created and produced it. Therefore, they can sell it to whoever they like.

Chanel owns the brand name Chanel, the name of Coco Mademoiselle, the distinctive logo, the specially designed bottle and packaging. What they do not own is the actual perfume.

FM Perfumes, on the other hand, designs their own bottle and packaging and gives their new fragrance number; FM18.

Therefore, both Coco Mademoiselle and FM18 are from the same Vat at DROM Fragrances.

FM18inspired

What are the differences?

1. FM does not use the brand names Chanel, Gucci, Dolce & Gabbana, Paris Hilton, etc. as to do so will breach copyright.

2. FM gives their fragrances numbers instead of names.

3. Chanel, Gucci, etc. sell their perfumes as EDT or EDP. FM adds less water and alcohol so, FM’s perfumes are parfum, which is stronger and longer lasting.

4. FM does not spend a lot of money in designing exclusive bottles and packaging.

5. FM does not spend a lot of money on expensive marketing campaigns where celebrities show up to present perfumes. They do business through individual distributors who have their own business operating from home.

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So, where can you get these FM perfumes?

I am currently one of the independent distributors for FM Group and feel free to visit my Facebook Page: http://www.facebook.com/fumoperfumecorner

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